Liverpool to host international Music Tourism Convention at Titanic Hotel


Liverpool is to host the first Music Tourism Convention

With Liverpool chosen to host the first event of its kind, Getintothis’ Craig MacDonald has all the details of another coup for the city. 

Liverpool is to host the inaugural Music Tourism Convention on in February 2017

In what is another major coup for the Unesco Music City, the event is the first of its kind in the world, with it bringing together both the music and tourism sectors, to explore how music impacts, benefits and improves tourism.

Music tourism is blossoming all over the world, with this being reflected in the array of speakers from different nations represented across the event which is organised by Sound DiplomacyVisit Britain and Marketing Liverpool. The industry is worth £3.7 billion in direct and indirect spend, with our shores welcoming 9.5 million visitors for musical events alone.

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Taking place at the Titanic Hotel, the Music Tourism Convention will firstly take a look at the past, present and future of the host city, with LIMF Creative Director Yaw Owusu, Peter Hooton and Natalie McCool all announced as speakers.

There will also be an TEDx style presentations and panels that take an in depth look into Destination Marketing and Festivals as Tourism, before the British Music Experience concludes proceedings at a special event.

  • The Music Tourism Convention takes place at the Titanic Hotel on February 16-17 2017, tickets are £145.

The full list of speakers are:

New Speakers include:

Sally Balcombe, CEO, Visit Britain

Jo Dipple, CEO, UK Music (Authors of ‘Music Tourism: Wish You Were Here’)

Norbert Kettner, CEO, Vienna Tourist Board

Julie Chappell, Chief Digital Officer, London and Partners

Burkhard Kieker, CEO, Visit Berlin

Ellie Westman Chin, President and CEO, Visit Franklin, TN

Albert Schilcher, VP, Talent and Networks, MTV Networks

Helen Sildna, Founder and Director, Tallinn Music Week

Stephen Budd, Co-founder, Africa Express

Stevie Freeman, Chief Executive, Americana Music Association UK

Mike Clewley, Cultural Coordinator, Punk London

Aubrey Preston, Founder, American Music Triangle

Dr. Vanessa Toulmin, Director Community Engagement, University of Sheffield

David Nicholson, Director, Lofthouse

Debbie Wilson, Project Development Director at Alabama Department of Tourism

Peter Hooton, Platinum Selling Musician, The Farm

Yaw Owusu, Creative Director, Liverpool International Music Festival

Miguel Riego, CEO, Association of Night Time Businesses, Asunción, Paraguay

Nicola Greenan, Head Of Engagement, Leeds 2023

Drew Young, Music Programs Manager, Visit Mississippi

Natalie McCool, Artist

John Rash, Director, Broadwick Live and Festival No.6

Vic Galloway, Broadcaster and Journalist, BBC Radio Scotland

Nick Hüper, Director Of Comms, Wacken Open Air

Sebas Van der Sangen, Director of Communications, City Of Amsterdam

Donna Close, AMP Culture Brighton




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